Hustle 19 of 34 · Growing and local food

Microgreens for local restaurants

Start here, step by step

  1. Learn the words first: microgreens are vegetables and herbs harvested very young — at 7 to 14 days old, as tiny shoots — and sold to chefs for flavor and garnish. You grow them indoors on trays, in soil or growing mats, under simple LED lights.
  2. Set up small: shelving, trays, lights, seed, and spray bottles. Nothing here needs a garden, a yard, or good weather — that is the point.
  3. Grow three practice trays from start to harvest before selling anything. Learn each variety's timing (sunflower, pea, radish, and broccoli are common starters), water by schedule, and taste everything. Your checks are by routine, touch, and smell: damp not soggy, fresh-smelling, no slimy stems.
  4. Watch for the one big enemy: mold. You prevent it by routine, not eyesight — good airflow, careful watering, clean trays — and by checking trays daily by smell and touch, with a helper's quick look at delivery time as backup.
  5. Take free sample trays to five nearby chefs at a slow hour (mid-afternoon, never during service), with a simple price sheet: varieties, tray size, price per tray. Ask one question: what would you order every week, if it always arrived fresh on the same day?
  6. Start with just one or two accounts, small trays, and the same delivery days every week without fail. Chefs build menus around suppliers who never miss; reliability is what you are really selling.
  7. Work your sowing calendar backwards: if delivery is Friday and a variety takes ten days, it is sown the Tuesday of the week before. Keep that calendar in your phone notes and follow it like a timetable.
  8. Deliver on one clustered route day with your regular driver — paid for gas and a cut, agreed in advance — or arrange chef pickup if they prefer. Check your local food-handling rules before the first paid sale; rules for selling fresh produce vary by place.
  9. Add accounts only when every tray you grow is already sold. An unsold tray wilts within days, and that is your profit rotting — grow to orders, never to hope.

How AI can help

Use AI to build sowing schedules, work out cost per tray, and draft pitches and order reminders. AI cannot spot mold early — your defense is routine: airflow, careful watering, and checking trays by smell and touch, with a helper's eyes at delivery.

Rating: 3 out of 5 stars

A fast-cycle indoor farm: money repeats weekly, the work is a learnable routine, and chefs re-order what shows up fresh and on time. Three stars because greens are perishable, food rules need checking, and deliveries need wheels. That last barrier has a workable shape: cluster accounts close together on one fixed delivery day, with a friend or retired parent driving for gas and a cut — and some chefs will pick up.

Pros and cons — the honest version

Pros

Cons